Interpreting Wine podcaster Lawrence Francis on world wine regions, marketing strategy and the power of storytelling.
Category: marketing and strategy
Brooklyn Wine Shop Tour
Wine and words in Brooklyn NYC
Vinediction Recommended Reading
From the wine library of a defunct California cult to Snoop Dogg and Carmelo Anthony jamming on marijuana legalization over a glass of red, May was a prime reading month for Vinediction.
Where Wine and School Lunch Collide
Maybe the challenge of marketing fine wine to under-40s in the United States is rooted in what they ate as kids.
Women in Wine: Sumi Sarma
Her mission is to “bring to the wine trade a level of responsibility for diversity…. It needs to develop a model to assimilate race, religion, gender and neuro-diversity.”
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